Link Building Strategies that Really Work

Building a catalog of links to your site is damn hard work. Getting links to your web site is also something that you will do if you take your Internet marketing campaign seriously. There are many strategies for getting links from different types of web sites. Some links are worth a lot more than others. Our focus here will be on explaining some of the best link building strategies for getting one-way inbound links to your web site for free.

Link Building Strategies that Work

1. Have a web site that is really worth linking to. This should always be step one. There is no point in doing any of this if your site isn’t high quality to start with. You want other web sites to have a reason to link to you.

2. Publish a blog. I recommend a minimum of three blog posts per week. You can’t blog too much. If you have the time and ambition, do some keyword research and emphasize specific keywords in your blog posts. If you systematic about your blogging, Google and other search engine spiders will eventually get in the habit of returning to your blog for new content to index. If your blog is good enough, you will get links based purely on the quality of your writing.

3. Use article marketing. Write as many articles as you can. The author’s box is the thing that makes article marketing a good strategy. When a web or newsletter author uses your content, he is required to include the author’s box, which includes a link to your site. Adding articles to article directories gives you links from the directories as well as links from other sites that use your articles.

4. Create content that can be easily be re-worked. This is a touchy subject because the fact is, content spinning can and is often abused. Spinning content is creating similar but different variations of an article. It is not appropriate to use this technique to create thousands of web pages that are nearly the same. Your goal will be to create several content pages that are similar but so different that they would not likely be considered the same.

5. Use your spun content to set up pages on several social networking web sites. Search engines love some of these sites, so pages on these sites (the ones you create), tend to rank very well. So creating lots of social networking content can result in lots of high quality links to your site.

6. Make “do-follow” blog posts. Do-follow links are links that do not specify that a search engine should not follow it. So posting a comment on a do-follow blog provides the opportunity to get a high quality link to your site. The most important rule is to post comments that are well-written and relevant to the subject of the blog post.

The link building strategies outlined above will go a long way toward helping you be successful with your web site marketing. There are numerous other linking strategies that you might want to employ along with this strategy, but the links you will generate using this six-step plan are very high quality, one-way, and they are free.

The following companies can help you build a strong portfolio of links to your site:

Work Media - a Nashville-based firm that specializes in helping companies implement aggressive, multi-pronged Internet marketing campaigns.

Sitening - a well-regarded company that specializes in search-friendly CSS design.

Bruce Clay - a very well known company in the industry.